Democratising Entrepreneurship: Women in Crowdfunding

By on September 12, 2014

Well hasn’t there been a lot written about us crowdfunding females lately? And no surprise, because a level playing field has been created in what has historically been a very male-dominated area. Where men have traditionally held the majority of executive positions and venture capital (both in terms of those who are venture capitalists and those who are recipients of venture capital), we’re now seeing ladies take the lead in successful crowdfunding companies and campaigns.

I shan’t re-hash too much well-covered ground but here are a couple of interesting points and figures that recently came up:


At Hubbub, the majority of customers that we deal with are smart female directors of university and not-for-profit organisations; and as for our own make-up… well, our executive team has a 60/40 split of men to women, and our advisory board has 4 of the smartest women in Tech and Strategy. 63% of our successful projects and campaigns have been run by females. As for myself, I’m happy to be counted as an all-round crowdfunder: a campaign creator, supporter, helper and Product Director on the Hubbub exec team.

So despite the fact that men are still, by far and away, the predominant recipients or managers of venture capital funds, when it comes to crowdfunding, women are performing well or better in meeting financial targets and are showing themselves capable of raising millions. With women increasingly playing senior leadership roles in crowdfunding companies and campaigns, what impact is this having and what can be learned from the crowdfunding model?
Barriers to funding and opportunity are being lowered and a more meritocratic path to success has evolved through the various crowdfunding platforms and services. It certainly seems that the door is opening to a new wave of entrepreneurs – both male and female, and from all areas of society. Equality and opportunity are certainly highly desirable – and if we stop to think about it, isn’t diversity also something to aim for in its own right, if we really want a richer and more developed social and technological spectrum for the future?

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